Real Name and Background
Sophie Hinchliffe, AKA Mrs. Hinch is now a household name across the UK and beyond. With millions of followers turning to her for clever cleaning hacks. Plus her relatable personality on Instagram Sophie was initially a hairdresser, born on February 16, 1990, in Essex, England. But in 2018, when she began sharing cleaning hacks. Home organization tips and product recommendations online. First on Instagram Stories then later YouTube — she was met with an overwhelming response. Mrs. Hinch now has millions of followers, fondly known as the “Hinch Army”.
The reason Sophie is doing so well on social media is largely down to her being incredibly down-to-earth and approachable. Although cleaning is the main theme running through her content. She throws in some aspects of her personal life such as a few details about being anxious which makes her even more likable to other people.
Family and Relationships
She is married to Jamie Hinchliffe and he has been a key figure in her personal story. Sophie is often joined by her former sales manager boyfriend Jamie in her candid Instagram and Stories. Sophie was not yet a star when she crossed paths with who would become her fiancé, Jaime.
The pair share two children, Ronnie who was born in 2019, and Lennie who came along last year. And Sophie often updates her fans on what is going on in her family life as well. Allowing them a peek inside the world of motherhood. Her honesty about the ups and downs of parenting has made her popular with fans, as she talks openly about having boys.
Rise to Fame and the “Hinch Effect”
We and our partners also use cookies to ensure we show you advertising that is relevant to you. Named the “Hinchliffe,” her advice on cleaning and particular products has had a huge trickle down effect on the world of cleaning too, also known as the “Hinch Effect”. Her Instagram stories instantly lead to sell-outs of many of the powerful cleaners. She uses it in her routines, and supermarkets have detailed surges in sales for products that bear her endorsements.
Her book, Hinch Yourself Happy went on to become a best seller. And expanded even further into tips of cleaning and personal life. More recently, she has also written The Little Book of Lists and This Is Me, which detail some of her struggles with mental health as well as quirks from her backstage life.
Latest News and Projects
Mrs Hinch still working on expanding her brand until 2024. Sophie has also dabbled in home renovation and design on top of her cleaning content. Her Instagram is now stock-full of new photos of the process of renovating her family’s farmhouse. (which she and Jamie picked as their “forever home”). Hinch Farm The couple’s renovation of the farmhouse, lovingly dubbed ‘Hinch farm’, has been a labor of love and fans have been in there every step of the way.
In addition to her ongoing partnership with numerous brands. Sophie has made headway into products of her own bringing out her range of cleaning accessories and homeware pieces. These partnerships have helped her become more of a household name in the UK and overseas.
Mrs. Hinch’s Net Worth
Her burgeoning social media profile means she qualifies for book deals. And brand partnerships (and product lines) earning much more than the average salary, all adding to Mrs Hinch’s net worth. Combined net worth is believed to be in the region of £5-6 million, as of 2024. Her wealth is all a result of the hard work that she has put into her craft and from fans who will support whatever project she works on.
Personal Issues and Mental Health Advocacy
Sophie has been very candid about her battles with anxiety. While her anxiety has at times been inflamed by fame — passing out on a red carpet, for example — she is vocal in speaking out about mental health. As Sophie often tells her Instagram followers. ‘ It’s OK for things to have a bad day, they always fix themselves and if you know how to make them…. it helps.”
Her candidness on this issue has made her an inspiration for many and helped to destigmatize mental health.
Conclusion
Sophie Hinchliffe, or Mrs Hinch has changed her life from a hairdresser in Essex to one of the biggest social media influencers. Her dedication to cleaning and her down-to-earth attitude has earned her an army of fans and is now a successful brand in its own right. As Sophie continues to focus on her family, work from home, and promote awareness surrounding mental health, she is buckling up for the next chapter of her cleaning stardom.
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