They kept it quiet for a while, but I’m afraid the secret is out: the owners of Wrexham are from Hollywood.
Exactly, Wrexham. Maybe you heard something about it. They’re on the road, and it looks like we’re all taking the trip with them. This wacky and wonderful tale began with the purchase of a struggling Non-League football team by two Hollywood A-listers. Most people yelled that it was just a PR trick. It’s become a real love story.
The nonstop coverage of Ryan Reynolds, Rob McElhenney, and their group hasn’t let up since. You’ve probably been spoon-fed every action if you use social media. Most people have probably already eaten enough. In all honesty, the green-eyed monster is baring its fangs a little bit here. All of us fantasize about being in this position. The last 19 games my squad played, we only won one. None of the top 25 the year before. Send some stardust my way, please.
However, it has sparked a much larger problem.
The fact that websites require visitors to stay in business is hardly a revolutionary idea. Many people now place a premium on clicks.
But that shouldn’t influence how you evaluate the news. We have a problem when the purportedly impartial BBC promotes irrelevant daily Wrexham updates.
In excess? Review the past week and a half. They filled us in on the Dragons’ upcoming US tour last week. Then they informed us that Paul Mullin had been injured in the ribs. Then he went on to describe how his boss had responded. Then came the brilliant forward’s reply. We learned where he was going to get healthy last night. By tomorrow night, we’ll know exactly what he feeds his dog.
Especially after the rather ridiculous “breaking news” revelation that the undeniably brilliant Mullin had signed a new deal, and daily updates from the players’ end-of-season bash in Vegas. It’s not an exaggeration to say that the National League champions will receive Premier League-level coverage.
This year’s Gary Lineker spectacle served as a stark reminder of exactly what this company is proud to stand for. The information is independent, objective, and honest from the government-funded, non-profit organization that gladly takes £13 from each of us every month. The news that sets the agenda is more important than the quantity of individuals who see its articles.
However, things are not what they used to be in Wrexham. Fans are quick to point out that the beeb’s promise to represent and serve communities only seems to apply to Wrexham, and not any other EFL team, whenever they deliver us another Wrexham revelation.
The justification that they should run popular news must be wrong. It wouldn’t make any difference if Manchester United were always featured on Match of the Day’s opening segment, regardless of their performance, simply because they have more fans than any other team.
Of course, none of this is the responsibility of Wrexham—either the owners or the great supporters, many of whom are growing weary of the constant stream of meaningless updates.
This organization does not use a public relations firm. They don’t leak juicy details to the media, and there isn’t even a staged pap photo op to be seen. They want to go on with their season since they have another league to conquer. They probably don’t need it anyway.
Personal experience has shown me that Reynolds will spend up to an hour posing for photos with hundreds of youngsters in the lobby before games, and up to half an hour with fans who are battling cancer. I witnessed the resurrection of a club that was on its last legs. The way they did it gives everyone hope, no matter how horrible their team is.
There isn’t a more deserving group of admirers, although I’m aware that there are others. Their clubs are still struggling to recover from Covid and would much appreciate the publicity.
For more news click thebritaintimes.co.uk