The United Kingdom’s Competition and Markets Authority (CMA) has launched an investigation into Apple and Google‘s mobile ecosystems. This inquiry will assess the companies’ dominance in the smartphone market and their impact on consumers and developers.
Focus on Operating Systems, App Stores, and Browsers
The CMA will specifically examine Apple’s iOS and Google’s Android operating systems. These systems power almost all smartphones in Britain. The investigation will also scrutinize the companies’ app stores and browsers, which hold dominant positions in their respective platforms.
Concerns Over Market Power and Influence
The CMA is concerned that Apple and Google may be using their market power to stifle competition. This could limit consumer choice and harm businesses that rely on their platforms. The investigation will explore whether the companies are favoring their own apps and services or imposing unfair terms on developers.
Promoting Innovation and Growth
CMA Chief Executive Sarah Cardell emphasized the importance of competitive mobile ecosystems. She stated that increased competition could lead to new innovations and opportunities across various services. This includes app stores, browsers, and operating systems. Cardell believes that greater competition could also boost economic growth in the UK.
Apple and Google Respond
Both Apple and Google have responded to the investigation. Apple maintains that it believes in thriving markets where innovation can flourish. They highlight that their ecosystem supports numerous jobs in Britain. Google emphasizes that Android’s open-source nature has increased choice and lowered prices for consumers.
Investigation Details
The CMA’s investigation will delve into several key areas:
- Competition: The CMA will assess the level of competition between Apple and Google.
- Favoritism: The investigation will examine whether the companies are unfairly promoting their own apps and services.
- Developer Terms: The CMA will scrutinize whether developers are subject to unfair terms and conditions.
This investigation represents the second time the CMA has used its new powers to scrutinize big tech companies. The first investigation targeted Google’s search services earlier this month. The deadline for this latest investigation is October 22, 2025.
