YouTube star Vitaly Zdorovetskiy is partnering with adult streaming site Stripchat for a unique sponsorship ahead of his fight with Kristen Hanby on Saturday night.
The social media pranksters will square off at the OVO Arena Wembley this weekend, with the Russian claiming that he is going to stop his British rival within a minute of the first round.
And he has signed up with Stripchat for a sponsorship ahead of the fight night, which will include an exclusive live stream after his weigh-in on Friday.
“We’re excited to sponsor Vitaly as he steps into the ring to take on Hanby,” said Max Bennett, Vice President of New Media at Stripchat.
“He has amassed a devout following from his years on YouTube. This fight is but a stepping stone to him forging a successful boxing career.
“Make sure you tune in to his livestream on March 4 for a sneak peak into his training camp and some crazy stuff he will do during the live show.
“Users who tune in can ask him questions, take part in a VIP giveaway and who knows what else will happen there, on the truly uncensored platform!”
Zdorovetskiy is one of the more controversial creators on social media, and has previously had deals with other adult sites as well as orchestrating pranks that have put him behind bars.
But his new sponsorship deal will centre around boxing and his camp for Saturday’s fight, with the site a solid home for the prankster as it averages a reported 500million users a month.
“I’m hyped to be working with Stripchat to directly interact with fans and do my live pre-fight Q&A on a massive live streaming platform,” Vitaly said in a statement about the deal.
He has been isolated in a Russian training camp for the fight, where he is training alongside unbeaten prospect Vladimir Myshev in Moscow.
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And he is promising to defeat the much smaller Hanby when they meet in the ring, with an eventual fight against Jake Paul on his radar.
“He’s a little b****,” the YouTuber said of his rival. “He’s a little toothpick.
“There are a few people who said no – I’m happy that Kristen took the fight and respect to him but I’m going to knock him out.
“It’s not going to be much of a fight, I’m expecting a first minute knockout.
“I’m back now, bigger than ever, stronger than ever and I’m staying sober for life, I’ve made myself a promise, I’m not doing this for anybody.
“I want to show the world who’s back.”
The event will be headlined by the boxing return of Deji Olatunji, who fights Alex Wassabi, as well as a bout between Faze Temperrr and King Kenny.