To succeed in today’s fast-paced digital landscape, businesses must stay ahead of their competitors. Nowhere is this apparent more than in the bustling metropolis of London, where digital marketing trends continually shape how brands connect with their target audience. London has become a hub for digital marketers seeking to stay at the forefront of industry trends. The information and tools we provide in this guide will assist you in succeeding in the competitive business online arena of London.
London Digital Marketing Trends
You can witness a revolution in social commerce through recent advancements. Here’s the gist: instead of directing customers to shop through social media, you can now establish your own shop directly on social media platforms!
Let the numbers do the talking. A report published in July 2022 by marketing platform Hootsuite and media company We Are Social revealed that 84.6% of the UK population actively engages in social media.
To tap into this market effortlessly, consider investing in social commerce, such as venturing into Facebook Shop. This guarantees that potential customers can easily access your products with just a click.
In this realm, content reigns supreme. Livestreams, another form of social commerce, prove to be a significant tool for converting viewers into buyers.
#2 The Metaverse
You can no longer ignore the reality of virtual reality. The metaverse has arrived, and it’s here for the long haul. Smart money is betting on taking advantage of this wave. Your business can now enter this exciting new world and reap the benefits of being a pioneer. While the rules are still evolving, the opportunities for commerce are expanding as more companies flock to the metaverse. This is where you want to be!
In a document banking giant JP Morgan reported that virtual goods generate a staggering $54 billion in annual spending. They project that the metaverse will create market opportunities exceeding $1 trillion in annual revenue. To drive this point home, JP Morgan became the first bank to venture into this space in the same month, followed by HSBC in March 2022.
If you implement virtual reality in your mobile application, you can win a free audience. Otherwise, the likelihood of users using a cleaner app against your application increases. In fact, the iPhone Cleaner phone app is a valuable tool that shows whether apps are worthy of the user’s attention. Metaverse and virtual reality are some of the tools that will make the user experience more enjoyable.
#3 Responsive design
With smartphones and tablets being used more than ever, businesses in London need to prioritize mobile optimization. Make sure your website is fully optimized for mobile devices, providing an easy-to-use interface and responsive design. By utilizing mobile-optimized websites, you can improve your search engine rankings and reach a wider audience.
In addition to mobile optimization, consider implementing progressive web apps (PWAs) to enhance the mobile user experience. PWAs combine the best of both mobile apps and websites, giving your users a fast and engaging experience.
The conversation about inclusivity will continue to be a part of public discourse, and you, as a marketer, can gain an advantage by addressing it. Brands are now focusing on inclusion and diversity for good reason. However, achieving this goes beyond simply using diverse stock photos. It requires a well-crafted and comprehensive inclusive marketing strategy.
#5 Video marketing
If you’re looking to tap into the power of video marketing, you’re in luck. It’s no secret that social commerce is on the rise, and video marketing has become an invaluable digital asset.
While Facebook and Instagram are popular platforms for video marketing, don’t limit yourself to just those. TikTok is currently the hottest platform with a rapidly growing user base. In fact, around one-third of TikTok users spend an average of 90 minutes daily on the app. Furthermore, 33.8% of TikTok users between the ages of 16 and 64 use the platform to follow or research brands and products.
Customers these days are increasingly concerned about sustainability – and the Covid-19 pandemic has greatly heightened awareness of this issue in society. According to a research conducted by IBM, 51% of consumers now prioritize environmental sustainability more than they did last year. In addition, 49% of consumers reported paying a premium – an average of 59% more – for products branded as sustainable or socially responsible in the past year.
With climate change becoming a pressing concern, it is essential for brands to demonstrate a shared commitment to protecting the environment, particularly to younger generations. Nowadays, showing a genuine passion for environmental preservation is crucial.
To kick things off, we suggest getting creative on social media platforms and maximizing e-commerce opportunities wherever feasible. Create captivating content that aligns with ongoing discussions, like hosting customer Q&A livestreams or promoting reusable antibacterial bottles. In short, embracing these trends will undoubtedly give your business a significant boost.
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