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Sainsbury’s is providing ‘DINspire’ London commuters with 50-cent meal kits

Sainsbury's is providing 'DINspire' London commuters with 50-cent meal kits

Is it time for supper soon? According to a survey conducted by Sainsbury’s, the majority of people (74 percent) make decisions about what they would eat for supper while commuting home from work.

As a result of their busy schedules, 63% of British adults say they have trouble coming up with healthy supper options throughout the week, with 32% citing a lack of inspiration as the primary reason.

More than a quarter (27%) of British people said they would eat healthier if it were easier to prepare new foods, and another 25% said they wanted to add more diversity to their mealtimes. Half or more of Brits have admitted to making the same one to four dishes every month.

Sainsbury’s new two-day pop-up in London’s Kings Cross offers commuters a flavorful and healthy grab-and-go meal kit for two, containing ingredients from its Inspired to Cook range, along with fresh ingredients and recipes needed to cook the meals at home, providing a dose of ‘DINspiration’ and helping to solve this commuter dilemma.

The 50p price of a lunch package for hungry commuters will go directly to Comic Relief. As part of a larger campaign, Sainsbury’s will donate 50 pence from the sale of each product in its Inspired to Cook range in stores and online until July 11th.

The initiative is part of the retailer’s larger Nourish the Nation campaign in partnership with Comic Relief, which aims to end hunger in the UK. Launched on May 31st, the campaign has six weeks to raise at least ¬£3 million for the program this summer.

Commuters in London can visit the DINspiration pop-up on June 26 and 27 from 5 p.m. to 7 p.m. The kits will provide busy commuters with a quick, easy, and healthy dinner solution by providing all the ingredients for dishes like Teriyaki Stir Fry and Harissa Chicken Traybake.

“With so many people lacking dinner inspiration, we hope our pop-up adds a bit of flavor to commuters’ mealtimes,” said Ruth Cranston, Sainsbury’s Director of Corporate Responsibility and Sustainability. The goal of our Inspired to Cook line is to get people excited about cooking healthy, delicious cuisine at home. This popular line now does good in addition to tasting great, as Sainsbury’s will donate 50 pence from the sale of each Inspired To Cook product purchased until July 11th. As part of our Nourish the Nation program, which aims to prevent people from falling into food poverty both now and in the future, all proceeds will be donated to our long-standing charity partner Comic Relief.

Sainsbury’s Nourish the Nation program, in collaboration with Comic Relief, funds initiatives like Feeding Britain and The Bread and Butter Thing, both of which strive to reduce hunger in the UK.

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