To accommodate rising demand, Humble Crumble, the first crumble bar in the world, is relocating its main bakery to a larger location in Old Spitalfields Market.
Humble Crumble is on a growth spurt after serving over 500,000 crumbles at Spitalfields and Borough Market during the past three years. This year, Camden Market and Covent Garden will each welcome a new bakery.
That’s great news for diners, as the wait time for this tasty British treat has been as long as an hour and a half. New iPad ordering mechanism will boost business even further.
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Kim Innes, the company’s founder and one of NatWest and the Telegraph’s 100 Women Entrepreneurs to Watch in 2022, has designed a menu with everything for every type of crumble fan. The ratio of fruit to crumble, as well as the fruits themselves, can be customized according customer preference. Customers at the new site can make their own crumbles from scratch using specially designed iPads.
In 2018, Humble Crumble first welcomed customers. Kim, an English Literature student at the University of Brighton, noted that the city’s ice cream shops were completely empty throughout the winter. As winter approached, she pondered, “What kind of treat would go over well in winter?” The inspiration for the first ever crumble bar came to her at that same moment.
Delicate treats like crumbrûlée
The Crumbrûlée, a dessert created by Humble Crumble’s founder Kim that combines elements of a crumble and a creme brûlée, is now a staple on the menu. Humble Crumble is dedicated to minimizing its global effect by sourcing all of its ingredients from responsible farms and producers.
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